Leadership Coach & Mentor
Joanna Staude-Potocka
Business executive
For 30 years I have worked for the largest FMCG and retail companies in Europe, Middle East and Asia.
I built brands, transformed companies, merged entities, sustained the pace of growth and faced many other popular business challenges in Japan, Turkey, Indonesia, the Netherlands, Poland and several CEE countries. Â
I was successful marketer and for the last 20 years I have worked as CMO, member of the Management Teams.
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It was a great adventure.
Empathetic nature
However, it is not the business issues that remain the essence of those years for me, but the teams and people I have encountered on my career path. I have managed women and men from around a dozen nationalities, cultures as extreme as the never-to-be-spoken Japanese and the direct Dutch. Although I realized it years later, today I know for sure that empathy helped me create great and effective business teams. This natural trait of my character turned out to be the most important wherever fate had thrown me.
Global leadership experience
30+ years
Build high performing teams
Over 15 nationalities
Personal evolution
Certified trainer
Self-Evolution
In recent years, I have also been on a journey of personal transformation. Self-awareness and inner growth have become important parts of my life, helping me better understand myself, build a deeper sense of happiness, and create a more meaningful reality around me. I have deepened this work by becoming a certified resilience trainer of HeartMath method, an Ikigai coach, and a positive psychology practitioner.
Today, I bring together everything I have learned in business with my growing understanding of people, well-being and human potential. I am excited to put this experience to work in a different way - supporting people and organisations through meaningful change and growth with the conviction that we can achieve more when we understand ourselves and each other better.Â
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Why Conscious Empathetic Leadership?
Builds trust that stimulates creativity
People feel heard, respected and safe to speak up, challenge ideas, be innovative and be themselves.
Unlocks people’s potential
Understanding individual strengths, motivations and needs helps people grow, take ownership and do their best work.
Creates stronger, more resilient teams
Empathy and self-awareness improve communication, help navigate conflict and bring more optimism in challenging times.
Drives sustainable business performance
When people feel valued, connected, safe and involved in decisions -Â engagement, innovation and results follow.
"I believe that leadership based on the heart, care for others, openness, cooperation and optimism will bring success.
The foundation of this transformation is the evolution of our own way of thinking and true self-awarness of who we are."